Data protection
Privacy policy
Contents
Part 1: Data protection information about our data processing in accordance with Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR))
We take data protection seriously and hereby inform you how we process your data and what claims and rights you are entitled to under data protection regulations. Valid from 25 May 2018.
1. data controller and contact details
responsible body within the meaning of data protection law:
smartlab Innovationsgesellschaft mbH
Data Protection Coordinator Pascal Beckers
Krefelder Street 195
52070 Aachen
E-mail address: beckers@smartlab-gmbh.de
Contact details of our data protection officer:
Data Protection Officer
HEC Harald Eul Consulting GmbH
Auf der Höhe 34 50321 Brühl
E-mail address: Datenschutz-Smartlab@he-c.de
2. purposes and legal basis on which we process your data
We process personal data in accordance with the provisions of the General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG) and other applicable data protection regulations (details below). Which data is processed in detail and how it is used depends largely on the services requested or agreed in each case. Further details or additions to the purposes of data processing can be found in the respective contract documents, forms, a declaration of consent and/or other information provided to you (e.g. as part of the use of our website or our terms and conditions). In addition, this data protection information may be updated from time to time, as you can see on our website www.ladenetz.de.
2.1 Purposes for the fulfilment of a contract or pre-contractual measures (Art. 6 para. 1 b GDPR)
Personal data is processed in order to fulfil our contracts with you and to execute your orders as well as to carry out measures and activities in the context of pre-contractual relationships, e.g. with interested parties. In particular, the processing serves to provide services in accordance with your orders and wishes and includes the services, measures and activities necessary for this. This essentially includes contract-related communication with you, the verifiability of transactions, orders and other agreements as well as quality control through appropriate documentation, goodwill procedures, measures for the control and optimisation of business processes as well as for the fulfilment of general duties of care, control and monitoring by affiliated companies (e.g. parent company), statistical evaluations, data processing and the processing of personal data. parent company); statistical evaluations for corporate management, cost recording and controlling, reporting, internal and external communication, emergency management, billing and tax assessment of operational services, risk management, assertion of legal claims and defence in legal disputes; ensuring IT security (including system and plausibility tests) and general security, including building and plant security, safeguarding and exercising domiciliary rights (e.g. through access controls); ensuring the integrity, authenticity and availability of data, preventing and investigating criminal offences; monitoring by supervisory bodies or control instances (e.g. auditing).
2.2 Purposes within the scope of a legitimate interest of us or third parties (Art. 6 para. 1 f GDPR)
Beyond the actual fulfilment of the contract or preliminary contract, we may process your data if it is necessary to protect our legitimate interests or those of third parties, in particular for the following purposes:
- advertising or market and opinion research, unless you have objected to the use of your data;
- obtaining information and exchanging data with credit agencies, insofar as this goes beyond our economic risk;
- the testing and optimisation of demand analysis procedures;
- the further development of services and products as well as existing systems and processes;
- the disclosure of personal data in the context of due diligence during company sale negotiations;
- for comparison with European and international anti-terror lists, insofar as this goes beyond the legal obligations;
- the enrichment of our data, e.g. by using or researching publicly available data;
- statistical analyses or market analysis;
- of benchmarking;
- the assertion of legal claims and defence in legal disputes that are not directly attributable to the contractual relationship;
- the restricted storage of the data if deletion is not possible or only possible with disproportionate effort due to the special type of storage;
- the development of scoring systems or automated decision-making processes;
- the prevention and investigation of criminal offences, unless exclusively for the fulfilment of legal requirements;
- building and plant security (e.g. through access controls and video surveillance), insofar as this goes beyond the general duty of care;
- internal and external investigations, security checks;
- the possible monitoring or recording of telephone conversations for quality control and training purposes;
- the receipt and maintenance of certifications of a private or official nature;
- securing and exercising domiciliary rights through appropriate measures such as video surveillance to protect our customers and employees and to secure evidence in the event of criminal offences and their prevention.
2.3 Purposes within the scope of your consent (Art. 6 para. 1 a GDPR)
Your personal data may also be processed for certain purposes (e.g. use of your e-mail address for marketing purposes) on the basis of your consent. As a rule, you can withdraw your consent at any time. This also applies to the revocation of declarations of consent given to us before the GDPR came into force, i.e. before 25 May 2018. You will be informed separately about the purposes and consequences of revoking or not granting consent in the corresponding text of the consent. In principle, the revocation of consent only takes effect for the future. Processing that took place before consent was withdrawn is not affected and remains lawful.
2.4. purposes for the fulfilment of legal requirements (Art. 6 para. 1 c GDPR) or in the public interest (Art. 6 para. 1 e GDPR)
Like everyone involved in business, we are also subject to a variety of legal obligations. These are primarily legal requirements (e.g. commercial and tax laws), but may also include regulatory or other official requirements. The purposes of processing may include identity and age verification, fraud and money laundering prevention, the prevention, combating and investigation of terrorist financing and criminal offences that endanger assets, comparisons with European and international anti-terror lists, the fulfilment of control and reporting obligations under tax law and the archiving of data for the purposes of data protection and data security as well as audits by tax and other authorities. In addition, the disclosure of personal data may become necessary in the context of official/judicial measures for the purposes of gathering evidence, criminal prosecution or the enforcement of civil law claims.
3. the categories of data processed by us, insofar as we do not receive data directly from you, and their origin
Insofar as this is necessary for the provision of our services, we process personal data legitimately received from other companies or other third parties (e.g. credit agencies, address publishers). We also process personal data that we have legitimately taken, received or acquired from publicly accessible sources (e.g. telephone directories, commercial and association registers, population registers, debtor directories, land registers, press, internet and other media) and are authorised to process. Relevant personal data categories may include, in particular
- Personal data (name, date of birth, place of birth, nationality, marital status, profession/industry and comparable data)
- Contact details (address, e-mail address, telephone number and similar data)
- Address data (registration data and comparable data)
- Confirmation of payment/cover for bank and credit cards - Information about your financial situation (creditworthiness data including scoring, i.e. data to assess the economic risk)
- Customer history
- Data about your use of the telemedia offered by us (e.g. time of access to our websites, apps or newsletters, pages/links clicked on by us or entries and comparable data)
- Video and audio data
4. recipients or categories of recipients of your data
Within our company, those internal departments or organisational units receive your data that need it to fulfil our contractual and legal obligations or as part of the processing and implementation of our legitimate interest. Your data will only be passed on to external bodies
- in connection with the execution of the contract;
- for the purposes of fulfilling legal requirements according to which we are obliged to provide information, report or pass on data or the passing on of data is in the public interest (see section 2.4);
- insofar as external service providers process data on our behalf as processors or function providers (e.g. external data centres, support/maintenance of EDP/IT applications, archiving, document processing, call centre services, compliance services, controlling, data screening for anti-money laundering purposes, data validation or data analysis).
- plausibility checks, data destruction, purchasing/procurement, customer administration, lettershops, marketing, media technology, research, risk controlling, billing, telephony, website management, auditing services, credit institutions, printers or companies for data disposal, courier services, logistics);
- on the basis of our legitimate interest or the legitimate interest of the third party for the purposes specified in section 2.2 (e.g. to authorities, credit agencies, debt collection agencies, lawyers, courts, experts, group companies and committees and supervisory bodies);
- if you have given us your consent to transfer your data to third parties.
We will not pass on your data to third parties beyond this. If we commission service providers as part of order processing, your data will be subject to the same security standards as we do. In all other cases, the recipients may only use the data for the purposes for which it was transmitted to them.
5. online product advisor / appointment booking
Nature and purpose of the processing:
When using the online product advisors provided or the online appointment system, a product tailored to the user's needs and circumstances is recommended or suitable advice is offered based on the personal data entered by the user. Only in this way can the online product advisors or the online appointment system display the desired results (product or advisory service) to the user. For this purpose, the data is stored on the user's device using cookies while the generator is being used. Data is only transmitted to the controller or third parties if further steps are initiated after completion (e.g. a product is ordered or an individual consultation is arranged).
If further steps are initiated, the processing is carried out in parts under joint responsibility between
smartlab Innovationsgesellschaft mbH Krefelder Straße 195
52070 Aachen
Smart Living Hub GmbH Nordstraße 10
83253 Rimsting
The companies cover different needs of interested parties. The data collected as part of the enquiry is collected, stored and qualified in a shared database environment (Salesforce) to ensure that the right provider can always make an offer tailored to the needs of the interested party. Both companies are independently responsible for the lawful processing of personal data and the granting of data subject rights, including the provision of mandatory information. Where necessary, the companies support each other in this. The joint responsibility is regulated by an agreement between the companies.
Legal basis:
The processing of the data entered in is carried out for the implementation of pre-contractual measures at the request of the data subject (Art. 6 para. 1 lit. b GDPR).
Recipient:
Recipients of the data may be processors, such as technical service providers who are involved in the operation and maintenance of our website or providers of tools used for contract initiation and processing, such as Salesforce.
Storage duration:
Data will only be processed in this context as long as this is necessary for the purposes stated above.
If there is a contractual relationship, we are subject to the statutory retention periods according to the German Commercial Code (HGB) and delete your data after these periods have expired.
Provision prescribed or required:
The provision of your personal data is neither legally nor contractually required. However, without the provision of your personal data, we cannot offer you individualised advice or product recommendations via the configurator tools.
6. duration of the storage of your data
We process and store your data for the duration of our business relationship. This also includes the initiation of a contract (pre-contractual legal relationship) and the fulfilment of a contract.
In addition, we are subject to various retention and documentation obligations arising from the German Commercial Code (HGB) and the German Fiscal Code (AO), among others. The retention and documentation periods stipulated therein are up to ten years after the end of the business relationship or the pre-contractual legal relationship.
Furthermore, special statutory provisions may require a longer retention period, such as the preservation of evidence within the framework of statutory limitation periods. According to Sections 195 et seq. of the German Civil Code (BGB), the regular limitation period is three years; however, limitation periods of up to 30 years may also be applicable.
If the data is no longer required for the fulfilment of contractual or legal obligations and rights, it is regularly deleted, unless its - temporary - further processing is necessary for the fulfilment of the purposes listed in section 2.2 for an overriding legitimate interest. Such an overriding legitimate interest also exists, for example, if deletion is not possible or only possible with disproportionate effort due to the special type of storage and processing for other purposes is excluded by suitable technical and organisational measures.
7. processing of your data in a third country or by an international organisation
Data is transferred to bodies in countries outside the European Union (EU) or the European Economic Area (EEA) (so-called third countries) if it is necessary for the execution of an order/contract from or with you, if it is required by law (e.g. tax reporting obligations), if it is in our or a third party's legitimate interest or if you have given us your consent. Your data may also be processed in a third country in connection with the involvement of service providers as part of order processing. If there is no decision by the EU Commission on an appropriate level of data protection in the country in question, we ensure that your rights and freedoms are adequately protected and guaranteed in accordance with EU data protection regulations by means of appropriate contracts. We will provide you with detailed information on request. Information on the suitable or appropriate guarantees and on the possibility of obtaining a copy from you can be obtained from the company data protection officer on request.
8. your data protection rights
Under certain conditions, you can assert your data protection rights against us
- You have the right to receive information from us about your data stored by us in accordance with the rules of Art. 15 GDPR (possibly with restrictions according to § 34 BDSG).
- At your request, we will correct the data stored about you in accordance with Art. 16 GDPR if it is inaccurate or incorrect.
- If you wish, we will delete your data in accordance with the principles of Art. 17 GDPR, provided that other legal regulations (e.g. statutory retention obligations or the restrictions according to § 35 BDSG) or an overriding interest on our part (e.g. for the defence of our rights and claims) do not conflict with this.
- Taking into account the requirements of Art. 18 GDPR, you can request us to restrict the processing of your data.
- Furthermore, you can object to the processing of your data in accordance with Art. 21 GDPR, on the basis of which we must stop processing your data. However, this right to object only applies if there are very special circumstances relating to your personal situation, whereby our company's rights may conflict with your right to object.
- You also have the right to receive your data in a structured, commonly used and machine-readable format or to transmit it to a third party in accordance with the requirements of Art. 20 GDPR.
- In addition, you have the right to revoke your consent to the processing of personal data at any time with effect for the future (see section 2.3).
- You also have the right to lodge a complaint with a data protection supervisory authority (Art. 77 GDPR). However, we recommend that you always address a complaint to our data protection officer first.
If possible, your requests to exercise your rights should be sent in writing to the address given above or directly to our data protection officer.
9. scope of your obligations to provide us with your data
You only need to provide the data that is required for the establishment and execution of a business relationship or for a pre-contractual relationship with us or that we are legally obliged to collect. Without this data, we will generally not be able to conclude or fulfil the contract. This may also relate to data required later in the course of the business relationship. If we request additional data from you, you will be informed separately of the voluntary nature of the information.
10. existence of automated decision-making in individual cases (including profiling)
We do not use any purely automated decision-making processes in accordance with Article 22 GDPR. If we do use such a procedure in individual cases in the future, we will inform you of this separately if this is required by law.
In some circumstances, we may process your data with the aim of evaluating certain personal aspects (profiling).
In order to provide you with targeted information and advice on products, we may use analysis tools. These enable needs-based product design, communication and advertising, including market and opinion research.
Such procedures can also be used to assess your creditworthiness and credit standing and to combat money laundering and fraud. So-called "score values" can be used to assess your creditworthiness and credit standing. Scoring uses mathematical procedures to calculate the probability that a customer will fulfil their payment obligations in accordance with the contract. Such score values thus support us, for example, in assessing creditworthiness, making decisions in the context of product transactions and are incorporated into our risk management. The calculation is based on mathematically and statistically recognised and proven procedures and is carried out on the basis of your data, in particular income, expenditure, existing liabilities, occupation, employer, length of employment, experience from the previous business relationship, contractual repayment of previous loans and information from credit agencies.
Information on nationality and special categories of personal data in accordance with Art. 9 GDPR are not processed.
Information about your right to object Art. 21 GDPR1.
1. you have the right to object at any time to the processing of your data, which is based on Art. 6 para. 1 f GDPR (data processing on the basis of a balancing of interests) or Art. 6 para. 1 e GDPR (data processing in the public interest), if there are reasons for this arising from your particular situation. This also applies to profiling based on this provision within the meaning of Art. 4 No. 4 GDPR.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
2 We may also process your personal data for direct marketing purposes. If you do not wish to receive advertising, you have the right to object to this at any time; this also applies to profiling insofar as it is associated with such direct advertising. We will honour this objection for the future.
We will no longer process your data for direct marketing purposes if you object to processing for these purposes.
The objection can be made informally and should preferably be addressed to
smartlab Innovationsgesellschaft mbH
Data Protection Coordinator Pascal Beckers
Krefelder Street 195
52070 Aachen
E-mail address: beckers@smartlab-gmbh.de
Part 2: Supplementary data protection information for our website
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.
1. data protection at a glance
1.1 General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.
1.2 Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find the operator's contact details in the "Information on the controller" section of this privacy policy.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.
Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour.
You can contact us at any time if you have further questions on the subject of data protection.
1.3 Analysis tools and tools from third-party providers
When you visit this website, your surfing behaviour may be statistically evaluated. This is mainly done with so-called analysis programmes.
Detailed information on these analysis programmes can be found in the following privacy policy.
1.4 Storage period
Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.
1.5 General information on the legal basis for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required for the fulfilment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.
2. data collection on this website
2.1 Cookies
Our Internet pages use so-called "cookies". Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.
Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to analyse user behaviour or for advertising purposes.
Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); the consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
You can find out which cookies and services are used on this website in this privacy policy.
3. social media
3.1 Facebook
Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
You can find an overview of the Facebook social media elements here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection is established between your end device and the Facebook server. Facebook receives the information that you have visited this website with your IP address. If you click on the Facebook "Like" button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.
If consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in the widest possible visibility in social media.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
The company is certified in accordance with the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
3.2 Instagram
Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
If consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in the widest possible visibility in social media.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. The joint obligations incumbent on us have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.
Further information on this can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
The company is certified in accordance with the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
3.3 LinkedIn
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time you access a page on this website that contains elements from LinkedIn, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click on the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to this website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.
If consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in the widest possible visibility in social media.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de
Further information on this can be found in LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.
4. analysis tools and advertising
4.1 Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that enables us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
The company is certified in accordance with the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
4.2 Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. The website operator receives various usage data, such as page views, length of visit, operating systems used and origin of the user. This data is summarised in a user ID and assigned to the respective end device of the website visitor.
We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modelling approaches to supplement the recorded data records and uses machine learning technologies for data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified in accordance with the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
4.2.1 IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
4.2.2 Browser plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
4.2.3 Google signals
We use Google signals. When you visit our website, Google Analytics records your location, search history, YouTube history and demographic data (visitor data), among other things. This data can be used for personalised advertising with the help of Google Signal. If you have a Google account, the visitor data from Google Signal is linked to your Google account and used for personalised advertising messages. The data is also used to compile anonymised statistics on the user behaviour of our users.
4.2.4 Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics in order to be able to display suitable adverts to website visitors within the Google advertising network. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection".
4.2.5 Order processing
We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
4.3 Hotjar
This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).
Hotjar is a tool for analysing your user behaviour on this website. Hotjar allows us to record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you remain with the mouse pointer in a particular place. Hotjar uses this information to create so-called heat maps, which can be used to determine which website areas are favoured by website visitors.
Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you cancelled your entries in a contact form (so-called conversion funnels).
Hotjar can also be used to obtain direct feedback from website visitors. This function is used to improve the website operator's web offerings.
Hotjar uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or the use of device fingerprinting).
Insofar as consent has been obtained, the use of the aforementioned service is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time. If consent has not been obtained, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
4.3.1 Deactivating Hotjar
If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/
Please note that Hotjar must be deactivated separately for each browser or end device.
For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy
4.3.2 Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract prescribed by data protection law, which guarantees that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
5. contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). e.g. after your enquiry has been processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.
6. enquiry by e-mail or telephone
If you contact us by e-mail or telephone, your enquiry, including all resulting personal data (name, enquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.
The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
Part 3: Data processing by social networks
This data protection information applies to the following social media sites
Data processing by social networks
We maintain publicly accessible profiles on social networks. The individual social networks we use are listed below.
Social networks such as Facebook, Twitter etc. can generally analyse your user behaviour comprehensively when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media presences triggers numerous data protection-relevant processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your end device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are logged in or were logged in.
Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.
Legal basis
Our social media presence is intended to ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 para. 1 lit. a GDPR).
Responsible party and assertion of rights
If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You can assert your rights (information, rectification, erasure, restriction of processing, data portability and complaint) both against us and against the operator of the respective social media portal (e.g. against Facebook).
Please note that, despite our joint responsibility with the social media portal operators, we do not have full control over the data processing operations of the social media portals. Our options are largely determined by the company policy of the respective provider.
Storage duration
The data collected directly by us via the social media presence will be deleted from our systems as soon as you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory provisions - in particular retention periods - remain unaffected.
We have no influence on the storage period of your data that is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).
Your rights
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to object, the right to data portability and the right to lodge a complaint with the competent supervisory authority. Furthermore, you can request the rectification, blocking, erasure and, under certain circumstances, the restriction of the processing of your personal data.
Social networks in detail
We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as Meta). According to Meta, the data collected is also transferred to the USA and other third countries.
We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement specifies which data processing operations we or Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can customise your advertising settings yourself in your user account. To do this, click on the following link and log in: https://www.facebook.com/settings?tab=ads.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Details can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.
Through the "Page Insights" function, we can retrieve statistical data from Facebook in various categories in connection with the use of the Facebook fan page, such as the total number of page views, "Like" information, page activities, post interactions, video views, post reach, comments, shared content, responses, proportion of men and women, origin in relation to country and city, language, views and clicks in the shop, clicks on route planners and clicks on telephone numbers. We use this information to make our pages more attractive and customised (e.g. by identifying the right time to publish content).
With regard to the exercise of data subject rights and requests for information, we would like to point out that you can assert these most effectively directly with Facebook (see https://www.facebook.com/legal/terms/information_about_page_insights_data).
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.
Details on how they handle your personal data can be found in Instagram's privacy policy: https://help.instagram.com/519522125107875.
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you wish to deactivate LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Details on how they handle your personal data can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
Our privacy policy and the information on data protection regarding our data processing in accordance with Articles 13, 14 and 21 GDPR may change from time to time. We will publish all changes on this page. Older versions are available for you to view in an archive.
