Privacy

Privacy policy

Contents

Part 1: Data protection information about our data processing in accordance with Articles (Art.) 13, 14 and 21 of the General Data Protection Regulation (DSGVO)

We take data protection seriously and hereby inform you how we process your data and what claims and rights you are entitled to under data protection regulations. Valid as of May 25, 2018.

1. entity responsible for data processing and contact details

Responsible party in terms of data protection law:
smartlab Innovationsgesellschaft mbH
Data protection coordinator Pascal Beckers
Krefelder Straße 195
52070 Aachen
E-mail address: beckers@smartlab-gmbh.de

Contact details of our data protection officer:
Data protection officer
HEC Harald Eul Consulting GmbH
Auf der Höhe 34 50321 Brühl
E-mail address: Datenschutz-Smartlab@he-c.de

 

2. purposes and legal basis on which we process your data

We process personal data in accordance with the provisions of the General Data Protection Regulation (DSGVO), the Federal Data Protection Act (BDSG) and other applicable data protection regulations (details below). Which data is processed in detail and how it is used depends largely on the services requested or agreed in each case. Further details or additions to the purposes of data processing can be found in the respective contractual documents, forms, a declaration of consent and/or other information provided to you (e.g. in the context of using our website or our terms and conditions). In addition, this data protection information may be updated from time to time, as you can see from our website www.ladenetz.de.

 

2.1. purposes for the fulfillment of a contract or pre-contractual measures (Art. 6 para. 1 b DSGVO)

The processing of personal data is carried out for the execution of our contracts with you and the execution of your orders as well as for the implementation of measures and activities in the context of pre-contractual relationships, e.g. with interested parties. In particular, the processing thus serves the provision of services in accordance with your orders and requests and include the services, measures and activities necessary for this. This essentially includes contract-related communication with you, the verifiability of transactions, orders and other agreements, as well as for quality control through appropriate documentation, goodwill procedures, measures for the control and optimization of business processes, as well as for the fulfillment of general due diligence obligations, management and control by affiliated companies (e.g. parent company); statistical evaluations for corporate management, cost recording and controlling, reporting, internal and external communication, emergency management, billing and tax valuation of operational services, risk management, assertion of legal claims and defense in the event of legal disputes; ensuring IT security (e.g. system and plausibility tests) and general security, including building and facility security, safeguarding and exercising domiciliary rights (e.g., through access controls); ensuring the integrity, authenticity, and availability of data, preventing and investigating criminal acts; monitoring by supervisory bodies or control authorities (e.g., auditing).

 

2.2. purposes within the scope of a legitimate interest of us or third parties (Art. 6 para. 1 f DSGVO)

Beyond the actual performance of the contract or preliminary contract, we may process your data if it is necessary to protect legitimate interests of us or third parties, in particular for purposes:

  • advertising or market and opinion research, insofar as you have not objected to the use of your data;
  • obtaining information and exchanging data with credit agencies, insofar as this exceeds our economic risk;
  • the testing and optimization of demand analysis procedures;
  • the further development of services and products as well as existing systems and processes;
  • the disclosure of personal data as part of due diligence in company sale negotiations;
  • for comparison with European and international anti-terrorist lists, insofar as this goes beyond the legal obligations;
  • the enrichment of our data, including through the use or research of publicly available data;
  • statistical evaluations or market analysis;
  • of benchmarking;
  • the assertion of legal claims and defense in legal disputes that are not directly attributable to the contractual relationship;
  • the limited storage of the data, if deletion is not possible or only possible with disproportionate effort due to the special type of storage;
  • the development of scoring systems or automated decision-making processes;
  • the prevention and investigation of criminal offenses, insofar as not exclusively for the fulfillment of legal requirements;
  • building and plant security (e.g. through access controls and video surveillance), insofar as this goes beyond the general duties of care;
  • internal and external investigations, safety reviews;
  • the possible listening in or recording of telephone conversations for quality control and training purposes;
  • of obtaining and maintaining certifications of a private or regulatory nature;
  • safeguarding and exercising domestic authority through appropriate measures, such as video surveillance to protect our customers and employees, and to secure evidence in the event of criminal acts and prevent them from occurring.
 

2.3. purposes within the scope of your consent (Art. 6 para. 1 a DSGVO)

Processing of your personal data for certain purposes (e.g. use of your e-mail address for marketing purposes) may also be based on your consent. As a rule, you can revoke this at any time. This also applies to the revocation of declarations of consent given to us prior to the application of the GDPR, i.e. prior to May 25, 2018. You will be informed separately about the purposes and consequences of revoking or not granting consent in the relevant text of the consent. As a general rule, the revocation of consent only takes effect for the future. Processing that took place before the revocation is not affected by this and remains lawful.

 

2.4. purposes to comply with legal requirements (Art. 6 para. 1 c DSGVO) or in the public interest (Art. 6 para. 1 e DSGVO).

Like everyone involved in business, we are subject to a wide range of legal obligations. Primarily, these are legal requirements (e.g., commercial and tax laws), but also regulatory or other official requirements where applicable. The purposes of processing may include identity and age verification, fraud and money laundering prevention, the prevention, combating and investigation of terrorist financing and asset-threatening crimes, comparisons with European and international anti-terror lists, the fulfillment of control and reporting obligations under tax law, and the archiving of data for data protection and data security purposes as well as audits by tax and other authorities. In addition, the disclosure of personal data may become necessary in the context of official/court measures for the purposes of gathering evidence, criminal prosecution or enforcement of civil claims.

 

3. the categories of data we process, insofar as we do not receive data directly from you, and their origin

Insofar as this is necessary for the provision of our services, we process personal data permissibly received from other companies or other third parties (e.g. credit agencies, address publishers). In addition, we process personal data that we have permissibly taken, received or acquired from publicly accessible sources (such as telephone directories, commercial and association registers, civil registers, debtor directories, land registers, the press, the Internet and other media) and may process. Relevant personal data categories may include in particular:

  • Personal data (name, date of birth, place of birth, nationality, marital status, profession/industry and comparable data)
  • Contact details (address, e-mail address, telephone number and similar data)
  • Address data (registration data and comparable data)
  • Confirmation of payment/coverage in the case of bank and credit cards - Information about your financial situation (creditworthiness data including scoring, i.e. data for assessing the economic risk)
  • Customer history
  • Data about your use of the telemedia offered by us (e.g. time of calling up our websites, apps or newsletters, pages/links clicked on by us or entries and comparable data).
  • Video and audio data
 

4. recipients or categories of recipients of your data

Within our company, those internal departments or organizational units receive your data that they need  to fulfill our contractual and legal obligations or in the context of processing and implementing our legitimate interests. Your data will only be passed on to external bodies

  • for the execution of the contract;
  • for the purpose of fulfilling legal requirements according to which we are obliged to provide information, report or pass on data or the passing on of data is in the public interest (see section 2.4);
  • to the extent that external service providers process data on our behalf as order processors or function transferees (e.g. external data centers, support/maintenance of EDP/IT applications, archiving, document processing, call center services, compliance services, controlling, data screening for anti-money laundering purposes, data validation, or
  • plausibility check, data destruction, purchasing/procurement, customer management, lettershops, marketing, media technology, research, risk controlling, billing, telephony, website management, auditing services, credit institutions, printing companies or companies for data disposal, courier services, logistics);
  • on the basis of our legitimate interest or the legitimate interest of the third party for the purposes stated in section 2.2 (e.g. to authorities, credit agencies, debt collection, lawyers, courts, appraisers, affiliated companies and committees and supervisory bodies);
  • if you have given us consent to transfer the data to third parties.

We will not pass on your data to third parties beyond this. Insofar as we commission service providers to process your data, they are subject to the same security standards as we are. In other cases, the recipients may only use the data for the purposes for which it was transmitted to them.

 

5. online product advisor / appointment setting

Type and purpose of processing:
When using the provided online product advisors or the online appointment setting, a product adapted to the user's needs and circumstances is recommended or a suitable consultation is offered for him based on the personal data entered by the user. This is the only way that the online product advisors or the online appointment system can display the desired results (product or consulting service) to the user. For this purpose, the data is stored on the user's device by means of cookies during the use of the generator. A transfer to the responsible party or to third parties only takes place if further steps are initiated after completion (e.g. a product is ordered or an individual consultation is arranged).
If further steps are initiated, the processing is carried out in parts under joint responsibility between

smartlab Innovationsgesellschaft mbH Krefelder Strasse 195
52070 Aachen

Privacy policy smartlab

 

Smart Living Hub GmbH Nordstraße 10
83253 Rimsting

Privacy policy SLH

The companies address different needs of potential customers. Data collection, storage, and qualification of the data gathered during inquiries are carried out in a shared database environment (Salesforce) to ensure that the most suitable provider can always offer an individualized offer tailored to the needs of the interested party. Both companies are independently responsible for the lawful processing of personal data and the provision of data subjects' rights, including the provision of mandatory information. They support each other as needed. The joint responsibility is governed by an agreement between the companies.

Legal basis:
The processing of the data entered in takes place for the implementation of pre-contractual measures at the request of the data subject (Art. 6 para. 1 lit. b DSGVO).

Recipients:
Recipients of the data may be order processors, such as technical service providers who are active for the operation and maintenance of our website or providers of tools used for contract initiation and processing, such as Salesforce.

Storage period:
Data will only be processed in this context as long as this is necessary for the purposes stated above.
If a contractual relationship arises, we are subject to the statutory retention periods under the German Commercial Code (HGB) and delete your data the expiration of these periods.

Provision required or necessary:
The provision of your personal data is neither required by law nor by contract. However, without the provision of your personal data, we cannot offer you individual advice or product recommendations via the configurator tools.

 

6. duration of the storage of your data

We process and store your data for the duration of our business relationship. This also includes the initiation of a contract (pre-contractual legal relationship) and the processing of a contract.

In addition, we are subject to various storage and documentation obligations arising from the German Commercial Code (HGB) and the German Fiscal Code (AO), among other things. The retention and documentation periods specified there are up to ten years beyond the end of the business relationship or the pre-contractual legal relationship.

Furthermore, special statutory provisions may require a longer retention period, such as the preservation of evidence within the scope of statutory limitation provisions. According to Sections 195 et seq. of the German Civil Code (BGB), the regular limitation period is three years; however, limitation periods of up to 30 years may also be applicable.

If the data are no longer required for the fulfillment of contractual or legal obligations and rights, they are regularly deleted, unless their - temporary - further processing is necessary for the fulfillment of the purposes listed under section 2.2 due to an overriding legitimate interest. Such an overriding legitimate interest also exists, for example, if deletion is not possible or only possible with disproportionate effort due to the special nature of the storage and processing for other purposes is precluded by appropriate technical and organizational measures.

 

7. processing of your data in a third country or by an international organization

A transfer of data to countries outside the European Union (EU) or the European Economic Area (EEA) (so-called third countries) takes place if it is necessary for the execution of an order/contract from or with you, if it is required by law (e.g. tax reporting obligations), if it is in the legitimate interest of us or a third party or if you have given us your consent. In this context, the processing of your data in a third country may also take place in connection with the involvement of service providers as part of commissioned processing. If there is no EU Commission decision on an adequate level of data protection for the country in question, we will ensure that your rights and freedoms are adequately protected and guaranteed in accordance with EU data protection requirements by means of appropriate contracts. We will provide you with corresponding detailed information upon request. Information on the appropriate or adequate guarantees and on the possibility of obtaining a copy from you can be obtained from the company data protection officer upon request.

 

8. your data protection rights

Under certain conditions, you can assert your data protection rights against us

  • Thus, you have the right to receive information from us about your data stored by us according to the rules of Art. 15 DSGVO (if necessary with restrictions according to § 34 BDSG).
  • Upon your request, we will correct the data stored about you in accordance with Art. 16 DSGVO if it is inaccurate or incorrect.
  • If you wish, we will delete your data in accordance with the principles of Art. 17 DSGVO, provided that other legal regulations (e.g. statutory retention obligations or the restrictions under Section 35 BDSG) or an overriding interest on our part (e.g. for the defense of our rights and claims) do not prevent this.
  • Taking into account the requirements of Art. 18 DSGVO, you may request us to restrict the processing of your data.
  • Furthermore, you may object to the processing of your data pursuant to Art. 21 DSGVO, on the basis of which we must terminate the processing of your data. However, this right of objection only applies in very special circumstances of your personal situation, whereby rights of our company may conflict with your right of objection.
  • You also have the right to receive your data under the conditions of Art. 20 DSGVO in a structured, common and machine-readable format or to transfer it to a third party.
  • In addition, you have the right to revoke your consent to the processing of personal data at any time with effect for the future (see section 2.3).
  • Furthermore, you have the right to lodge a complaint with a data protection supervisory authority (Art. 77 DSGVO). However, we recommend that you always first address a complaint to our data protection officer.

Your requests to exercise your rights should be addressed in writing, if possible, to the address above or directly to our Data Protection Officer.

 

9. scope of your obligations to provide us with your data

You only need to provide the data that is required for the establishment and implementation of a business relationship or for a pre-contractual relationship with us, or which we are required to collect by law. Without this data, we will generally not be able to conclude or execute the contract. This may also refer to data required later in the course of the business relationship. If we request additional data from you, you will be informed separately of the voluntary nature of the information.

 

10. existence of automated decision-making in individual cases (including profiling).

We do not use any purely automated decision-making processes pursuant to Article 22 of the GDPR. If we do use such a procedure in individual cases in the future, we will inform you separately, provided this is required by law.

In some circumstances, we process your data partly with the aim of evaluating certain personal aspects (profiling).

In order to be able to provide you with targeted information and advice on products, we may use evaluation tools. These enable needs-based product design, communication and advertising, including market and opinion research.

Such procedures can also be used to assess your creditworthiness and credit standing and to combat money laundering and fraud. So-called "score values" can be used to assess your creditworthiness and credit standing. Scoring involves calculating the probability, using mathematical methods, that a customer will meet his or her payment obligations in accordance with the contract. Such score values thus support us, for example, in assessing creditworthiness, in decision-making in connection with product transactions, and are incorporated into our risk management. The calculation is based on mathematically and statistically recognized and proven methods and is carried out on the basis of your data, in particular income situation, expenses, existing liabilities, occupation, employer, length of employment, experience from the previous business relationship, contractual repayment of previous loans and information from credit agencies.

Information on nationality and special categories of personal data pursuant to Art. 9 of the GDPR are not processed.

 

Information about your right to object Art. 21 DSGVO1.

1. you have the right to object at any time to the processing of your data which is carried out on the basis of Art. 6 (1) f DSGVO (data processing on the basis of a balance of interests) or Art. 6 (1) e DSGVO (data processing in the public interest), if there are grounds for doing so which arise from your particular situation. This also applies to profiling based on this provision within the meaning of Art. 4 No. 4 DSGVO.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

2. we may also process your personal data for the purpose of direct marketing. If you do not wish to receive advertising, you have the right to object to this at any time; this also applies to profiling, insofar as it is associated with such direct advertising. We will observe this objection for the future.

We will no longer process your data for direct marketing purposes if you object to processing for these purposes.

The objection can be made without formalities and should preferably be addressed to

 

smartlab Innovationsgesellschaft mbH
Data Protection Coordinator Pascal Beckers
Krefelder Straße 195
52070 Aachen

E-mail address: beckers@smartlab-gmbh.de

Part 2: supplementary privacy information for our website

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the Internet (eg communication by e-mail) security gaps. A complete protection of the data against access by third parties is not possible.

 

1. data protection at a glance

1.1 General notes

The following notices provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

1.2 Data collection on this website

Who is responsible for the data collection on this website?

Data processing on this website is carried out by the website operator. You can find the contact details of the website operator in the section "Information about the responsible party" in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This can be, for example, data that you enter in a contact form. 

Other data is collected automatically or after your consent when you visit the website by our IT systems. This is mainly technical data (e.g. internet browser, operating system or time of page view). The collection of this data takes place automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

 

You can contact us at any time with regard to this and other questions on the subject of data protection.

1.3 Third-party analysis tools and tools

When visiting this website, your surfing behavior can be statistically evaluated. This is done mainly with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

1.4 Storage duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these reasons no longer apply.

1.5 General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) a DSGVO or Art. 9 (2) a DSGVO, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 (1) a DSGVO. If you have consented to the storage of cookies or to the access to information in your terminal device (e.g. via device fingerprinting), the data processing is additionally carried out on the basis of Section 25 (1) TTDSG. The consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b DSGVO. Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6 para. 1 lit. c DSGVO. Furthermore, the data processing may be carried out on the basis of our legitimate interest according to Art. 6 para. 1 lit. f DSGVO. Information about the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

 

2. data collection on this website

2.1 Cookies

Our Internet pages use so-called "cookies". Cookies are small data packets and do not cause any damage to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. When deactivating cookies, the functionality of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

 

3. social media

3.1 Facebook

Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your end device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website on your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

Insofar as consent has been obtained, the above-mentioned service is used on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. Insofar as no consent has been obtained, the use of the service is based on our legitimate interest in achieving the greatest possible visibility in social media.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

The company is certified in accordance with the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

3.2 Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When the social media element is active, a direct connection is established between your end device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.

Insofar as consent has been obtained, the above-mentioned service is used on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. Insofar as no consent has been obtained, the use of the service is based on our legitimate interest in achieving the greatest possible visibility in social media.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram that takes place after the forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For more information, please see Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

The company is certified in accordance with the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

3.3 LinkedIn

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time a page of this website containing elements from LinkedIn is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the "Recommend Button" of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to this website to you and your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data and its use by LinkedIn.

Insofar as consent has been obtained, the above-mentioned service is used on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. Insofar as no consent has been obtained, the use of the service is based on our legitimate interest in achieving the greatest possible visibility in social media.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

For more information, please see LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.

 

4. analysis tools and advertising

4.1 Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It only serves to manage and play out the tools integrated via it. However, the Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in a fast and uncomplicated integration and management of various tools on his website. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.

The company is certified in accordance with the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

4.2 Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, dwell time, operating systems used and the origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified in accordance with the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

4.2.1 IP Anonymization
We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

4.2.2 Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

4.2.3 Google signals
We use Google signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google signals. If you have a Google account, Google Signal's visitor data is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

4.2.4 Demographic characteristics with Google Analytics
This website uses the "demographic characteristics" function of Google Analytics to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be generated that include statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".

4.2.5 Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

4.3 Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have remained with the mouse pointer on a certain place. From this information, Hotjar creates so-called heat maps, which can be used to determine which website areas are viewed preferentially by the website visitor.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).

In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or use of device fingerprinting).

Insofar as consent has been obtained, the use of the above service is based exclusively on Art. 6 Para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 para. 1 lit. f DSGVO; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

4.3.1 Disabling Hotjar
If you want to disable data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that disabling Hotjar must be done separately for each browser or device.

For more information about Hotjar and the data it collects, please see Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

4.3.2 Order processing
We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

 

5. contact form

If you send us inquiries via the contact form, your data from the inquiry form including the contact data you provided there will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of requests addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this has been requested; the consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g., after we have completed processing your request). Mandatory legal provisions - in particular retention periods - remain unaffected.

 

6. request by email or phone

If you contact us by e-mail or telephone, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of requests addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this has been requested; the consent can be revoked at any time.

The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular legal retention periods - remain unaffected.

Part 3: Data processing through social networks

Status: August 11, 2023

This data protection information applies to the following social media sites

 

Data processing through social networks

We maintain publicly accessible profiles on social networks. The social networks used by us in detail can be found below.

Social networks such as Facebook, Twitter, etc. can generally analyze your user behavior extensively when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media presences triggers numerous processing operations relevant to data protection. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your end device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.

Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

Legal basis
Our social media presences are intended to ensure the most comprehensive presence possible on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. The analysis processes initiated by the social networks may be based on different legal bases, which are to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1) lit. a DSGVO).

Responsible party and assertion of rights
If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both vis-à-vis us and vis-à-vis the operator of the respective social media portal (e.g. vis-à-vis Facebook).
Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

Storage period
The data collected directly by us via the social media presence is deleted from our systems as soon as you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Stored cookies remain on your terminal device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.
We have no influence on the storage period of your data that is stored by the operators of social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

Your rights
You have the right to obtain information free of charge at any time about the origin, recipient and purpose of your stored personal data. You also have the right to object, to data portability and the right to complain to the competent supervisory authority. Furthermore, you may request the correction, blocking, deletion and, under certain circumstances, the restriction of the processing of your personal data.

Social networks in detail

Facebook

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta). According to Meta, the collected data is also transferred to the USA and other third countries.

We have entered into a Joint Processing Agreement (Controller Addendum) with Meta. This agreement specifies which data processing operations we or Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Details can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

Through the "Page Insights" function, we can retrieve statistical data from Facebook in various categories in connection with the use of the Facebook fan page, such as the total number of page views, "Like" votes, page activity, post interactions, video views, post reach, comments, shared content, responses, proportion of men and women, origin based on country and city, language, views and clicks in the store, clicks on route planners, and clicks on telephone numbers. We use this information to make our pages more attractive and more tailored to your needs (e.g., by determining the right time to publish a piece of content).

With regard to the exercise of data subject rights and requests for information, we would like to point out that you can most effectively assert these directly with Facebook (see https://www.facebook.com/legal/terms/information_about_page_insights_data).

Instagram

We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For details on their handling of your personal data, please refer to Instagram's privacy policy: https://help.instagram.com/519522125107875.

LinkedIn

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you wish to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

For details on their handling of your personal data, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.

Our privacy policy as well as the information on data protection regarding our data processing pursuant to Articles (Art.) 13, 14 and 21 DSGVO may change from time to time. We will publish all changes on this page. We provide older versions for you to view in an archive.

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